Google released Chrome 80 recently, and one of the new features is the ability to create links to arbitrary text on a web page.
For example, here’s a link to a particular paragraph about cats: https://en.wikipedia.org/wiki/Cat#:~:text=the%20earliest%20known%20indication
The minimum that needs to be done is adding #:~:text= to the URL, followed by the text you want to highlight. If you’d like to ready the nitty-gritty techy details, click here.
There are some privacy concerns with this, though I’m not sure I fully grasp the worry. The Register has a typically snarky story about the new feature, including discussion of the privacy worries.